CH 11: Medium is the Message

CH 11: Do you agree with Marshall McLuhan that the medium is the message, i.e. that the format or logic of a medium is as important as its content and, in fact, determines what content will be broadcast through that channel? Evaluate his idea that television is a cool medium.

Yes I would agree with Marshall McLuhan “the medium is the message” because the way and style a message is transmitted may affect the way the message is received (p. 307). For example, each business has their own format for when sending out messages internal and external. There are many forms of channels to broadcast content, such as television. McLuhan mentions, why television has cool medium because “it demands that viewers fill in detail” (p. 307). With all the new technology, television is still a good way to ones message to a certain demographics looking at both format/logic and content. However, I can not help but think how important format and logic is in today’s society with all the content being thrown at us everyday.

Have a good one!

Thanks,
Vanessa