CH 11: Pick one interest concept or term and discuss it.
We live in a world that allows the media to reach us in many styles and methods. Mass media has grown with the times, allowing more people to be reached with multiple sources of mass media making information with a push of a button. I found certain characteristics of mass media interesting, such as “Interposed Channels” (p. 300). When reading over this chapter I could not help but think of how mass media reaches us today. For example, electronic media many involve equipment and financial commitment and so forth, however it is the norm to use technology to receive information from the mass media (p. 300). Just think about how internet, myspace and commercials were used in the 2009 US President elections. Mass media and the candidates used electronic media because that is the best way to reach the majority of US citizens and others in the world. However, I believe there are both positive and negatives that will come with the future methods and styles of all mass media (electronic versions). One thing for sure, the world is at our finger tips, which mass media will continue to use to their advantage.
Thanks,
Blondie
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Like our text says, media would not work without a receiver who would be willing to learn and understand this new media. Our society grows at the same pace as media grows. We have to be able to keep up with the different forms of media in order for everything to work. It is amazing how difficult some media can be, but also how easy new media can be as well. As you said in your post, it was amazing to see how many different ways our media reached us regarding the 2009 Presidential Election. I definitely think our media has had a huge affect on some of the important events in our lifetime. We are able to be reached in many different ways.
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